A 'less is more' approach to representing lots of data, posters that tell an inspiring story at a company guest symposium
graphic design
experience design
Poster Concept for a Japanese Innovation Think Tank
Client Requirements
English language
Less text
Cohesive color palette
Answers questions about organization
Illustrates scale
Flexible space allocation
Visually inspires guests and internal members
Defining Audiences
External Guests
Scenario:
Walking by and does not know anything about organization
Results:
Learns something about org
Feels inspired to learn more and/or join as a new member to org
Scenario:
Walking by and visitors have varying levels of familiarity with organization
Results:
Learns something about org
Feels proud to be a member
Internal Guests
Design has to intrigue and capture attention from both audiences at the same time
Design needs to say more with less
Inspired by ad messaging and Swiss Style
Color palette inspired by media and technology brands
Growth and numerical data to be used as visual tools
Use years for timeline and number of company partners to show growth and development for the organization